4 components and detractive formula

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As you sit there and read the beginning of this report you start to feel amazing. Most copywriting formulas have the same rule. This is 4 components:

  1. Headline
  2. Problem
  3. Solution
  4. Call to action

4 components were Aristotle wrote about 2300 years ago. He wrote them to teach his students how to write and atract everyone read their article. In the late of the 19th century, Lewis of NCR suggested AIDA. Very familliar?

Yes, from AIDA, in the 20th century, copywriters though many formulas like: PAS-Dan Kenndey, ACCCP- Victor Schwab, 3S, 3 steps – Joe Vitale…

I can combine 4 components into 3 parts:

  1. Headline
  2. Body
  3. Call to action (CTA)

1. Headline: need answer this question: Why me? It means why do I read this article, post or letter?

Headline is the most important component. Readers will continue to read your post if headline attract them. and in return, they can skip your post if it's boring

Any ways to generate headline:

  1. How to
  2. Why (yes, it's still why)
  3. Who else…?
  4. Choice question
  5. List


You can use simple 5 steps fomula to generate headlines: Benefit+ Oppucation + Geography+ Number+ Personality


Step 1: How to make money (benefit)

Step 2: Affiliate marketer

Step 3: In Vietnam

Step 4: $500 per day

Step 5: Amazing

Let's together:

Amazing, one affiliate marketer in Vietnam make $500 per day


2.Body: include Problem and Solution. You can skip Problem.

Solution includes:

  1. Profit
  2. Proven

Customer buy reason then solution and finally product.

There are 4 structures:

  1. What-why-how
  2. How-why-what
  3. Why-what-how
  4. Why-how-what

And your post must answer 3 Whys:

  1. Why you?
  2. Why buy?
  3. Why now?

3 Whys is reason to customer action after read CTA


Finally, you need call to action. If not, customer read and finish, they will not buy your product.

Some CTA template:



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I shared the hardest

And the rest is up to you!

P.S: Copywriters share many formulas in their books like: Victor Schwabs, Dan Kennedy, Joe Vitale. You can read them here

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